The Greenbaum Foundation focuses its funding primarily on international innovative human rights projects benefiting children and youth -- abolishing all forms of modern day slavery, ending female genital mutilation/cutting, fighting child abuse, neglect, sex trafficking of children, forced prostitution, the using of children as soldiers.

More recently, the Foundation has begun supporting projects aimed at improving world health via promoting whole foods plant based diets, and also innovative projects promoting the humane treatment of animals. The Foundation looks to assist new, creative and well managed organizations in getting off the ground, providing those organizations with guidance, networking, and funding during their early years. The Foundation will on occasion assist more established organizations during periods of expansion.

The Foundation became fully operational in 2000, and has been funded by Jim Greenbaum, it's Managing Director. Since inception, the Foundation has granted more than Seventeen Million Dollars towards projects. Grants in 2010 exceeded Two Million Dollars. The Foundation does not seek donations from the public, nor does it accept unsolicited proposals for funding.