End Human Trafficking Now! is the first global anti-trafficking campaign to engage the private sector. Whilst striding to put an end to human trafficking altogether, the campaign emphasizes the role of the business community and puts business companies at the forefront of anti-trafficking efforts. The campaign seeks to integrate the business community into the solution of ending this illicit trade. With the global reach and connections enjoyed by most business corporations and enterprises today, the assistance they can provide is vast. Moreover, if a business takes a stance against human trafficking, and utilizes its available resources and alliances whilst also spreading awareness to its employees, partners and supporters, it creates a multiplier effect which promotes further cooperation and increases anti-trafficking efforts, since the message is distributed widely. End Human Trafficking Now was created in 2006.